SOCIAL MEDIA
INDIANAPOLIS INDIANS
From July 15-17, 2023, the Indianapolis Indians social media accounts were all but taken over by content highlighting the major league debuts of Endy Rodríguez and Quinn Priester, the Pirates' (then) No. 35 and No. 54 prospects in all of Minor League Baseball (MLB Pipeline).
A timeline of posts generated with highlights of the best-performing posts is below.
July 15, 5:30 PM
The Pittsburgh Pirates break the news that Quinn Priester will be selected from Indianapolis;
Teaser video posted
July 16, 12:09 PM
Receive the go-ahead from Pittsburgh to post the video of Priester being told of his impending MLB debut
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Ends as one of the top-performing posts of the season (#s as of 7/19):
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Twitter (X)
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62.7k impressions
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8.2k engagements
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Instagram
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115.6k views
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11.k likes
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TikTok
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20.7k views
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July 16, 2:51 PM
Priester added to Pirates' taxi squad;
Press release sent and sponsored
social elements posted
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Franciscan Health is included as the sponsor on an affiliation high-tying 12 major league debuts in 2023 with logo inclusion, paid partner on Facebook and Instagram and copy tag on Twitter (X)
July 16, 5:05 PM
Priester's MLB debut hype video posted
July 16, 7:17 PM
Pirates post about Endy Rodríguez being recalled from Triple-A;
Teaser video posted
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Video of batterymates Rodríguez and Priester ended as one of the top-performing posts from the weekend (#s as of 7/19):
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Twitter (X)
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27.6k impressions
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2.9k engagements
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July 16, 8:00 PM
Received the go-ahead from Pittsburgh to post the video of Rodríguez being told of his impending MLB debut
July 17, 8:56 AM
"Good morning" post looking ahead toward Priester and Rodríguez's first MLB start together that night
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Often used photos as the first post of the day to garner engagement ahead of milestone moments during the season
July 17, 1:40 PM
Rodríguez's MLB debut hype video posted
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The full-length video ended the weekend with the following engagements on various platforms (#s as of 7/19):
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Twitter
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27.7k impressions
- 2.3k engagements
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- Instagram
- 23.2k views​
- 2.1k likes
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July 17, 6:31 PM
Rodríguez officially recalled;
Press release sent and sponsored
social elements posted
July 17, 6:53 PM
Pirates post lineup;
Shared on Twitter (X), highlighting players who began 2023 season in Indy
VIDEO EDITING
INDIANAPOLIS INDIANS
Evergreen Content
Using Adobe Premiere and this trending song + video style on TikTok, I took the idea of highlighting photos taken by a player and connected it to something trending on social media.
Game Coverage
Often during games, we have multiple camera angles that are worth sharing in various ways. In this instance, I wanted to simultaneously showcase both the pitch and the batter reaction.